It seems weird to see ads taking up the whole mobile screen when you open a particular website on your phone. Hence, it is important as a website owner to know where and when you should use responsive display ads. This is because responsive display ads can be a great ad option that is simple, boosts good revenue, and also saves a lot of time for the designer as well as the developer.
Responsive display ads are the ones where the graphic ads you put automatically adjust their sizes, format, and appearance based on the supportive device screen. Google makes use of its AI and machine learning technology to automatically create those responsive display ads.
Some Of The Major Advantages Of Responsive Display Ads
A great advantage of responsive display ads is that it increases the chances of your ads reaching more customers. In addition, since the Google algorithm adjusts most of the elements of the ads, like the images and the copies, the chances of your ads getting shown on different devices will increase as a result.
Another big advantage of using responsive display ads is that, as a designer, you will not have to create different versions and variations of the same ad multiple times. Instead, you can create the ad once, and the Google algorithm will adjust the images and the copies as per the available space.
Responsive display ads reduce your time and also optimize your website marketing campaigns. If you create the best combination of your images and copies in the ad, Google will find it out and will allow your website to get the best results.
How And When To Use Responsive Display Ads?
To create successful, responsive display ads, you will need to know where and when your responsive display ads can help you. With a better rate of clicking the ads, the rate of engagement with users increases as a result. The following are some of the best practices that are essential to creating responsive display ads:
Create Multiple Video Assets
To make responsive ads successful and to make digital marketers make use of it, Google created many new features. One of those features includes the ability to add a short video. In addition, the Google algorithm allows the video to scale and adjust as per the different screen sizes.
Hence, it is important for you to add videos to your campaign. Apart from that, you also need to plan accordingly about the place and time of using the video since it is essential to know which time is the perfect for using responsive display ads.
However, the responsive display ads feature of Google only allows you to choose videos that are only available on the YouTube platform. Therefore, it will be beneficial for you to upload your created video first on YouTube and then use its link in the responsive display ad option of Google.
Get An Idea Of The Strength Of Your Ad
It is useful for you to know the strength of your advertisement in your Ad Strength scorecard before you publish it online so as to generate revenues. With the Ad Strength scorecard, Google checks your work and gives you ideas about when to use responsive display ads.
When you put your ad on the Ad Strength portal, Google will check all the headlines, descriptions, images, and videos on your ads. Here, Google checks whether your ad will perform well on websites or not. If your ad is not strong enough to perform well, Google will provide suggestions, with the help of which you can improve the structure, design, and form of your ad.
The best option for you is to make use of the Ad Strength feature of Google to your advantage. If your ad is missing something that will not make it engage customers, Google will give you hints to make changes accordingly.
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Make Use Of The Combinations Report
Whether a combination of advertisement and content will work together to provide the best outcome is a big question that marketers try to always find out. Adjacent to the asset tab in Google, you will find the combinations tab. It provides an idea of the relative performance of a given combination.
One of the best things about this Google feature is that it makes different combinations of the same assets like videos, images, copies, etc., and allows you to choose the best combination out of them. The report lets you know whether your choice is good enough to generate revenue through ads.
However, there is no perfect way to post your responsive display ads through Google. Still, features and tools like the Ad Strength, Combinations Report, etc. help you in determining whether an ad is good enough to attract the attention of the target customers or not.
If you are not confident enough to create the best ads for your brand, you can contact the nearest digital marketing agency near you. These agencies have creative and expert professionals who can help you to create the best ads, creative content, and optimized website, which can make you reach out to your target audience faster.