Diapers refer to a type of underwear made using absorbent materials, such as cotton, tissue papers, and polyester nonwoven fabrics. They are designed to retain and absorb urine and feces for an extended period of time, allowing the wearer to urinate and defecate without using the toilet. They also contain super absorbing polymers (SAPs) like sodium polyacrylate for retaining large quantities of waste fluids while preventing the outer cloth from getting soiled. As a result, diapers are widely worn by infants, toddlers, and adults suffering from urinary incontinence, diarrhea, mobility impairment, and dementia.
Industry Growth:
The latest report by IMARC Group, titled “Diaper Market in India Outlook: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” the diaper industry size in India reached a value of US$ 1.37 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 2.22 Billion by 2027, exhibiting at a CAGR of 8.18% during 2022-2027.
As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviors of the consumers globally–our estimates about the latest market trends and forecast values after considering the impact of this pandemic.
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Indian Diaper Market Trends:
The growing consciousness regarding personal hygiene among individuals represents the primary factor driving the market in India. Besides this, the surging prevalence of urinary incontinence among the geriatric population is another major growth-inducing factor. In addition, the surging birth rates are contributing to the diaper sales in India as parents are becoming more concerned about infant health and hygiene.
As a result, several leading manufacturers are focusing on product innovations, such as the development of smart diapers integrated with sensors to detect leakage and prevent skin infections or irritation. They are also launching biodegradable diapers manufactured using eco-friendly materials that decompose faster than traditional diapers due to the increasing awareness about the harmful environmental effects of diaper disposal.
Apart from this, the ongoing research and development (R&D) activities to introduce advanced diapers incorporated with nanotechnology to replace potentially harmful materials present in regular diapers are offering lucrative opportunities to the market players. Other factors, including the widespread product availability via online and offline retail channels, aging population, inflating consumer expenditure capacities, improving living standards, rapid urbanization, and aggressive promotional strategies by manufacturers, are also creating a favorable outlook for the market.
Competitive Landscape with Key Players:
- Procter & Gamble
- Unicharm Corporation
- Kimberly-Clark Corporation
Our report has categorized the market based on product type and distribution channel.
Breakup by Product Type:
- Baby Diapers
- Disposable Diaper
- Training Diaper
- Cloth Diaper
- Swim Pants
- Others
- Adult Diapers
- Pad Type Diaper
- Flat Type Diaper
- Pant Type Diaper
By Distribution Channel:
- Pharmacies
- Online Stores
- Supermarkets
- Hypermarkets
- Convenience Stores
- Others
By Regional Insights:
- West and Central India
- South India
- North India
- East and North-East
Key highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
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