It’s not uncommon to connect the term “packaging” to protect the product. However, nowadays packaging design can take many shapes. While many take the path of practicality, making sure that products are safe, others make use of packaging to delight and help brands make an impression in the eyes of customers.
From neutral, clean hues to funky features that lift your mood. The styles that people are drawn to these days point to the importance of creative packaging.
This is why good packaging design is important, as well as a range of packaging ideas to inspire you to think creatively!
Why good packaging design matters
With sales on the rise online packaging has become an integral element of the shopping experience. Actually, 40 percent of people say they’d buy the product only if it is packaged with a premium, gift-like packaging.
Alongside functionality, imaginative packaging can help in the sale of products. It converts curious customers into buyers, and turns first-time buyers into regular customers. It fills the gap that physical store has left and helps keep customers in touch with the brands they love.
It stays on in the forefront of our minds
Good packaging design can result in the best impression for customers. Unwrapping has become an element of the experience. Therefore, it’s not a surprise to find that the better your packaging style is the more likely that customers will be able to keep your brand in memory.
This is an extension of the brand you’re promoting.
Your packaging is a great method to show your brand’s image. Making sure your design is consistent across packaging, branding, and your websites (among other things) is a guaranteed method to help your customers feel your brand’s values, identity and goals. Innovative packaging design can help your product to be noticed far beyond your physical location and will attract new customers that you might not be able to be able to reach physically.
Innovative packaging ideas that people will be raving about
If it’s to keep loyal customers or gain new customers These 40+ packaging concepts can help create a memorable unboxing experience
Comical and clever
Use of humor and words in the design of your product to enhance your packaging’s game and make it more memorable. Check out these creative examples of using common phrases and the right placement of illustrations that raise the product:
The childish and the whimsical
Illustrations of a child’s imaginative mind that keep your brand’s image playful is a different creative packaging concept. Take a look at these examples of whimsical designs which are sure to make a smile appear on the face of a consumer, and prompt them to contemplate purchasing the item.
Learn from the experience of others
Offering a glimpse of your product’s features is an excellent idea, particularly because it will influence the purchase decision of your buyers. The use of clear panels and cut-outs serve as creative and functional components of packaging like these examples.
Organic and bright
Organic shapes have been in use for some time, but this time, they get an upgrade with more rounded, soft edges, thick waves, blobs, and circular shapes. They also have a relaxed style such as coloring outside of the lines.
Multitasking isn’t only for humans. Innovative packaging concepts apply the same concept and will delight all of us by presenting innovative and clever designs that don’t just protect but also allow customers to interact more effectively with the product or serve another function.
Unconventional Change the script and show your product in a variety of inconceivable ways!
If it’s designing unique packaging shapes or interesting features like tea test tubes The innovative packaging ideas attract the attention of the consumer and improve the experience for customers and help keep your brand at the top of the mind of customers. These innovative packaging concepts are guaranteed to delight.
Old-fashioned doesn’t need to be synonymous with predictable. Geometric shapes bring back retro-style designs from the 60s and 70s that provide comfort and familiarity to consumers. However these designs are upgraded by incorporating detailed illustrations, such as Mad pepper’s concept for Rawr! or by incorporating patterns inside the shapes, such as the monostudio CBD chocolate packaging.
In this constantly changing world that we have to deal with lots of things on a regular basis often all we require is a break. It’s not surprising that brands choose to use more gentle, soft shades and sleek lines in their packaging designs as they create calming emotions and feelings of happiness in consumers.
Many of these innovative packaging designs use pastel colors instead of their more vibrant neon counterparts. Some of them limit themselves to only two colors on their packaging to avoid over stimulating the eyes. Many use fluid, flowing lines instead of sharp edges to convey calmness and a sense of comfort.
This trend harkens back to the Y2K nostalgia that we’ve experienced in the past few years. However, forget about the holographics and chrome. Think of soft colors like blues, pinks and purples. The result is eye-catching, blends of colors that give an effortless look and feel.
Accessibility is becoming more of a part of design processes it is not surprising to see an increase in the use of different textures on packaging materials. Consider embossed details, cutouts and adding more substances to the surface of packaging.
Where do I go from here?
As more and more customers are seeking an exhilarating, tangible experience with their products that rivals the unforgettable physical experience of shopping, innovative packaging design is something that more companies have been investing money in. Naturally, this opens many opportunities for innovation and uniqueness in the design of packaging in the present and beyond.
If you’re having trouble trying to comprehend, check out Top packaging Design Companies in India. impressive list of designers for packaging to assist you today.