As an entrepreneur, naming your business correctly is one of the most crucial steps. Your business name must clearly reflect what you have to offer to the public. While there are many free business name services available online that one can utilize, they don’t serve much purpose. All they do is twist your given keyword in ten different ways. Therefore, if you are actually searching for a genuine name for your business, only rely on reputed brand naming agency such as UnboxFame. Now that you’ve taken the plunge to start your own boutique and looking for ways to name it, here’s a handy guide that shall help:
Step 1: Determine Your Business Goals
Ask yourself how you want your audience to perceive your brand. We are sure you don’t want them to remember you for a while, only to forget later. Great brand names are unique, attractive, and relevant to your niche. They must clearly convey what you deal with. For this purpose, it’s crucial to be familiar with your target audience and how you want your customers to relate to your business, the type of emotions that you wish to evoke.
Step 2: Do Some Brainstorming
Brainstorming can be done in many different ways. In fact, this process can be a lot of fun. We’ve listed some of the most popular techniques to help you out:
- Jot down all the keywords that come to your mind when thinking of your boutique business.
- Think about what you are trying to create and what you need to bring your business to life.
- Make use of adjectives. Ensure that the names you choose are completely unique.
These were just a few brainstorming ideas. There are many other techniques that you can apply to come up with a brand name that resonates well with your audience.
Step 3: Put On Your Creative Hat
There are endless ideas. All you need to do is to don a creative hat. Search for a strategy that works best for your business. You may also seek suggestions from others and even combine two or more words to find your unique brand name. The idea is to mix and match.
Step 4: Consider Your Business Location
Many business owners capitalize on their location or other locations that catch their interest to come up with their brand name. You may also think about things that best describe your place, famous landmarks, etc. Think of relevant terms and combine them in a manner that sends out a meaning.
Step 5: Connect Through Emotions
We are all aware of the role of psychology in connecting people and influencing their decisions. When your customers relate to you emotionally, they are better able to identify with your brand and become your loyal customers. Therefore, it’s crucial to evoke emotions, create personal experiences and think of a unique brand name.
Step 6: Puns, Word Combinations, and Alliterations
Generating creative ideas related to brand naming doesn’t have to be a stressful job. You may come up with a unique brand name for your business by using puns, joining words in a relevant manner, and using same-sounding letters. This is one of the best ways to come up with a relevant brand name. A similar technique may be applied when thinking of slogans or taglines for your brand.
Still confused?
Make use of reputed brand naming agencies such as UnboxFame to generate your business name. All you’ve got to do is to get in touch with the experts and they’ll take care of the rest. Getting a creative brand name for your business is no more rocket science with these business name agency by your side.
